Year 1: Foundation of Business

1. Introduction to Business

• Overview of business concepts
• Types of business organizations (Sole proprietorship, partnership, corporation)
• Business environment: Economic, Political, Legal, and Social factors
• Business ethics and corporate social responsibility
• Entrepreneurial opportunities and the role of small businesses

2. Principles of Management

• Introduction to management theories and practices
• Functions of management: Planning, Organizing, Leading, and Controlling
• Managerial skills and competencies
• Decision-making in management
• Management styles and leadership

3. Business Economics

• Basics of microeconomics and macroeconomics
• Demand and supply analysis
• Market structures: Perfect competition, monopoly, oligopoly
• Government intervention in business
• National income and economic policies

4. Business Mathematics

• Mathematical concepts for business applications
• Profit, loss, and break-even analysis
• Interest rates and financial calculations
• Probability and statistics for business decisions
• Time value of money

5. Accounting for Managers

• Basic accounting principles and concepts
• Preparing financial statements: Balance sheet, income statement, cash flow statement
• Accounting for costs and revenues
• Accounting cycles and processes
• Financial analysis and interpretation

6. Business Communication

• Effective communication in business settings
• Business writing: Emails, reports, memos
• Public speaking and presentations
• Non-verbal communication
• Cross-cultural communication

7. Organizational Behavior

• Understanding individual behavior in organizations
• Group dynamics and team behavior
• Motivation theories: Maslow, Herzberg, McGregor
• Conflict management and resolution
• Organizational culture and climate

Year 2: Core Business Disciplines

1. Marketing Management

• Introduction to marketing concepts and strategies
• Marketing mix: Product, Price, Place, Promotion
• Consumer behavior and market segmentation
• Brand management and positioning
• Digital marketing and social media strategies

2. Financial Management

• Financial planning and budgeting
• Capital structure and financing decisions
• Investment analysis and project evaluation
• Risk management and hedging
• Working capital management

3. Human Resource Management

• Recruitment, selection, and training
• Performance management and appraisals
• Compensation and benefits
• Labor laws and industrial relations
• Organizational development

4. Operations Management

• Operations strategy and competitive advantage
• Supply chain management
• Inventory management and control
• Quality management and Six Sigma
• Production and service operations

5. Business Law

• Legal framework of business in different jurisdictions
• Contracts, torts, and intellectual property
• Employment law and dispute resolution
• Corporate governance and ethics
• Consumer protection laws

6. Entrepreneurship Development

• The entrepreneurial mindset and traits
• Business idea generation and feasibility analysis
• Business plan development
• Financing new ventures
• Government policies and support for entrepreneurs

7. Business Research Methods

• Research design and methodologies
• Data collection techniques: Surveys, interviews, and focus groups
• Qualitative vs. quantitative research
• Data analysis and interpretation
• Report writing and presentation of findings

Year 3: Advanced Topics and Specialization

1. Strategic Management

• Strategic analysis and competitive advantage
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Corporate strategy formulation and implementation
• Mergers, acquisitions, and strategic alliances
• International strategic management

2. International Business

• Globalization and its impact on businesses
• International trade theories and policies
• Foreign exchange and international finance
• Cross-cultural management
• Entry strategies for global markets

3. Digital Marketing

• Overview of digital marketing tools and platforms
• Search engine optimization (SEO) and search engine marketing (SEM)
• Social media marketing strategies
• Email marketing and content creation
• E-commerce and digital branding

4. Corporate Finance

• Advanced financial analysis and planning
• Capital budgeting and investment decisions
• Mergers and acquisitions in corporate finance
• Corporate restructuring and risk management
• International finance and foreign investment

5. Leadership and Ethics

• Leadership theories and styles
• Ethical decision-making in business
• Corporate governance and social responsibility
• Managing change and innovation
• Leading diverse and inclusive teams

6. Business Analytics

• Data-driven decision-making
• Introduction to business analytics tools (Excel, Power BI, Tableau)
• Statistical techniques for business analysis
• Predictive modeling and forecasting
• Big data and its applications in business

7. Internship/Project

• Practical exposure to real-world business challenges
• Internship with a company or project work in an area of business interest
• Presentation of findings and recommendations
• Evaluating business problems and offering solutions
• Skills development and networking opportunities

How Promilo Works for Students

College Search Made Easy, Find the Right College for You in Minutes, Not Months!

Search your Career Goal

Discover courses, internships, and jobs that sync with your goals.

Register for Free

Get access to premium features and connect directly with experts. You're all set!

Book a Free Meeting

Schedule a free online meeting or talk to experts Jump into a meeting with pro-experts. We got you!

Stack Up Rewards

Your time is valuable, and we appreciate every moment you spend with us. That's why we continue to reward you for your engagement.